Directive (EU) 2024/825 adds twelve banned practices to EU consumer law, applying from 27 September 2026: generic claims like "eco-friendly", "green", and "climate friendly" with no recognised performance behind them; offset-based "climate neutral" labels; whole-product claims true of one component; self-made green badges; durability promises without tests. Courts and regulators have already acted on green claims under the current law — a fine over airline sustainability advertising in Denmark, and Germany's highest civil court on unexplained "klimaneutral" — this raises the floor for all 27 states. The kit takes you from "we say eco-friendly everywhere" to every live claim assessed — kept with evidence, rewritten, or retired — in one working day.
Get the kit — $190 Instant download · 14-day unconditional refund · current to 21 August 2026Globally, greenwashing cases hit roughly 2,700 in 2025 — about double 2020 (reported figures). From 27 September, the practices above stop being case-by-case arguments and become per-se blacklist entries — as each Member State applies its transposing law (see the status map in the kit).
Markdown + CSV templatesEvery claim cited & datedCurrent to 21 August 2026
Rises toward $290 as 27 September nears. Optional update tracker (+$49/mo): weekly transposition scoreboard across the 27 states, first EmpCo enforcement actions, Commission-FAQ and guidance changes. Kit current to 21 August 2026, built from the Official Journal text with pinpoint citations.
Get the kit — instant downloadProbably not — but don't guess. The EU consumer-protection network published a coordinated transition posture in June 2026 (non-binding): compliance-first and phased, with online claims prioritized over printed packaging and corrective action favored over recall-and-destruction for traders showing a good-faith transition. The kit's old-stock one-pager turns that into a sequence: fix digital first, build the dated good-faith record, triage packaging by severity.
Different instrument — and the confusion is costing teams the deadline. The Green Claims Directive is a stalled proposal (not law, and not formally withdrawn) that would have added ex-ante verification. What applies from 27 September 2026 is Directive (EU) 2024/825 — already law — amending the EU's core consumer-protection directives. The GCD's stall changes nothing about the blacklist.
Marketing to EU consumers puts you in the consumer-law frame of the states you sell into, wherever you're incorporated — enforcement runs through national authorities, EU-wide network coordination, and increasingly marketplaces and procurement. The kit treats non-EU sellers as first-class buyers and tells you which surfaces to fix first.
No. It's an implementation kit — organized information, rewrite patterns, and templates built from the Official Journal text, with citations and dates on every claim, and honest flags on the few facts still marked unverified. It never issues clearance opinions; rewrite patterns are illustrative and your claims still need substantiation. For load-bearing decisions, involve counsel — this kit makes that conversation shorter and cheaper.
Disclaimer: General information and implementation templates only; not legal advice; no attorney-client relationship. The rules discussed apply through national transposition and vary across the 27 Member States; the kit keys to the directive baseline and dates every claim. © 2026 Kilde.